Are Female Entrepreneurs Still Considered A Minority Male...

1. What is the working title of your proposed research? â€Å"Are female entrepreneurs still considered a ‘minority’ in a female dominated fashion industry?† 2. What is the dissertation about and why is it important? Traditionally, females come under the category of ‘minority’ entrepreneurs while male entrepreneurs are considered the dominant force in entrepreneurship. However, does this theory hold true in the female liberated world of fashion? After discovering the pioneering works of Natalie Massenet (creator of Net-A-Porter) in the world of luxury online retailing, this has opened the window of curiosity as to how females are such prominent figures yet are branded as minorities in entrepreneurship. In an industry which reaches and affects†¦show more content†¦Scotland has a thriving, yet often overlooked, fashion industry with independent labels and boutiques appearing online and throughout major cities. Having witnessed graduate fashion shows in and seeing the proportion of graduate designers continue their careers in fashion through business start-ups, it occurred to me that the minority of these entrepreneurs are male. This dissertation is important to understanding whether traditional theories of minority entrepreneurs hold true across industry to industry or whether it is just a generalised stereotype which no longer exists. Although the fashion industry is associated with art and creativity and not so much the black and white world of business and finance, in order for an industry to thrive there must be a board of business directors or business savvy owners to create profit. Nonetheless, prejudice still persists amongst females in the business world which can transfer across from industry to industry and although the fashion is associated with an art form, there is still the black and white business side which is controlled by males too. In business start-ups it is easier for men to break into the world of business as they do not have to face the added pressure of prejudice for being female. Therefore, this dissertation seeks to make a contribution towards abolishing the branding of females bei ng considered as minority entrepreneurs through the study of fashion start-ups. 3. Research Question, Aims and